Artificial intelligence refers to the creation of intelligent machines capable of performing cognitive tasks. Their ability to think like humans will increase once they have enough data. Digital marketing is dominated by artificial intelligence, data, and analytics. Any online venture must be able to extract the right insights from data in order to succeed. It is therefore logical to assume that AI will become a key component of digital marketing. This is especially true considering the huge growth in data and sources digital marketers need to understand. Read more..