When we talk about B2B software, then digital marketing comes into the picture first. And interestingly, digital marketing will be the top area of marketing with an expected expenditure of 56% of B2B companies in 2020. It’s no secret that B2B ROI is significantly better in most cases with a solid strategy in place. Not to mention, B2B software is the key driving force for this dramatic shift.
B2B software has made it possible to scale a business from an analytical point of view to face-to-face meetings with business decision-makers. The B2B software ranges from marketing automation to machine learning that offers businesses almost all sorts of solutions. However, from the plethora of B2B software in the market, we will mention some of the most popular digital marketing ones. But before that, there are a few points that you should consider before choosing any B2B software like –
Pricing of the software: Most of the B2B software comes with various pricing options. The price varies depending on the added features and supports. So, you have to be specific about what you need and whatnot for your business purpose.
Does the software integrate with other tools? Mostly business operations are interconnected workflows. Hence, it is good if the B2B software offers integrations with other software to manage the marketing and workflows in one place.
Does the software offer any training or free demos: Purchasing software is one thing, but implementing it successfully to get the best ROI is another thing. In this perspective, it is expected that the software must offer some free demo or training so that the resources can easily pick up the knowledge. At the same time, they should offer support in case of any question.
Social media capabilities: Social media is an integral part of digital marketing. So, your chosen B2B software must integrate with social media platforms like Facebook, Twitter, Reddit, Instagram, and so on! This can allow you to manage your social media within the software and for easier content creation.
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Top 10 B2B software tools
Category – Marketing automation tool
1 . Hubspot
HubSpot is primarily a massive inbound marketing B2B software platform that consolidates multiple tools inside it. They have
- a content management system (CMS)
- a marketing tool
- a sales tool
- a customer relationship management (CRM) system
With all these tools you are geared to accomplish 6 main things:
- Build and modify the site without IT
- Get content of your site in front of the right people
- Drive more traffic to key landing pages
- Convert more visitors into qualified leads
- Turn leads into customers with less effort
- Track customers and report your impact on the bottom line
Top features:
- List tool and segregate tasks, priorities, and leads.
- Create workflows based on tasks that help organize your team.
- Manage pipeline to help you stay on top of what deals are currently in the works and how far along they are.
- Prediction on lead scoring helps to figure out which leads will get your business the most engagement.
What’s special about this software:
With Hubspot, you can record and organize each interaction of your customer with the brand.
Pricing:
Hubspot offers free tools to different plans from basic to enterprise solutions for each of its tools. For a complete pricing plan, visit here –
https://www.hubspot.com/pricing/marketing?term=annual&edition=starter
2 . SEMRush
If you are in digital marketing and looking for a complete SEO solution, then SEMrush is your destination. This B2B software helps brands run digital marketing efforts like boosting their SEO, PPC, content, and social media activities. Besides, SEMrush can analyze your content to see how your brand and content perform along with competitor analysis. It positions itself as an industry leader, helping you:
- Have better keyword research.
- Identify new keyword opportunities.
- Track past and current rankings.
- Perform backlinks analysis
- Content analysis
Top features:
- You can analyze the performance and website traffic of a company’s website.
- Utilizing this tool, you can generate qualified leads, customers, and prospects.
- Analyze Google ranking factors that can affect your brand’s online performance.
What’s unique:
- Using the benchmarking data obtained by this tool, you can tweak the social media campaigns.
- You can unveil your competitor’s marketing strategy and tactics with Traffic Analytics.
Pricing:
There is nothing free in SEMRush. For complete pricing structure, please follow the link – https://www.semrush.com/prices/
Category – Sales Nurturing
3 . ClickFunnels
One of the world’s most popular sales funnel platform ClickFunnels is a B2B platform that easily converts visitors into leads and then customers. With this tool, you can strengthen sales, marketing, and delivery of products and services. You can find different types of sales funnels that each needs to be designed uniquely and attractively. The core offerings of ClickFunnels are:
- Conversion tracking.
- Dashboard for monitoring KPIs.
- A/B testing.
- Content management for marketing efforts like blogs and newsletters.
What’s unique:
The tool has a Drag and drops page builder feature that lets users create pages inside sales funnels, and that’s also without a single line of code.
Pricing:
ClickFunnels pricing begins at $97 US/month and varies depending on your business goals. For complete pricing plans please refer to this link – https://affiliates.clickfunnels.com/optin32420079?cf_affiliate_id=1169171&affiliate_id=1169171&aff_sub=pricing&aff_sub2=all&gclid=CjwKCAiAnvj9BRA4EiwAuUMDf4cOR8yNmcuVu7sjEWCQ3QeuOlHLUYVk32Flf3dKcrUwgQR1iBq4VRoCBVcQAvD_BwE
4 . SamCart
If you want to showcase your products and services through a web page beautifully, SamCart may be the right choice. It’s a web-based shopping cart builder built for businesses’ looking for a tool that allows them to sell online. It helps you:
- Increase conversion rates
- Conduct A/B testing
- Track and run custom reports on sales
Top features:
- Offers incentivize sales with discount codes.
- You can easily add another product at the checkout.
- Easily manage customer email communications with tools like AWeber and ActiveCampaign.
What’s unique:
It is connected to Stripe and accept payment from major credit cards and sync to PayPal to accept payments.
Pricing
Plans begin at $49 US/month and go up depending on your needs. For complete pricing and plans, please refer here – https://www.samcart.com/pricing
Category – Email software
5 . MailChimp
Email marketing is a strong way to create a customer base. But what if you are new to the email marketing game? The basic part of email marketing is building up your email list, and MailChimp will probably be the best B2B software in this context. The fact is there are a few MailChimp alternatives in the market. Furthermore, MailChimp is focused on helping new businesses get started in email marketing by offering a free plan. They allow you to:
- Connect store to the emailing list for easy integration
- Mobile optimization
- Ad campaigns on Google, Facebook, and Instagram that can be integrated into the email
Top features:
- Large selection of templates
- Built-in photo editing
- Easy E-commerce integration
What’s unique:
Whether you are a master or new to email marketing, MailChimp is free and easy to get started with. It’s perfect for someone just starting up their email list or business, without much experience in email marketing.
Pricing:
MailChimp is free up until you have 2,000 subscribers, at which it scales based on subscriber count. For complete plans and pricing, please refer here – https://mailchimp.com/pricing/
6 . Automizy
Another breakthrough email marketing B2B software is Automizy, which is an automation platform. It has an intuitive interface that helps you to get the highest open rate. As a result, you get increased revenue generated from email campaigns.
- You can create high-performing email automation easily
- It can resend emails to non-openers automatically
- A/B Testing of automated emails
- Improve your subjects line before hitting send
- Manage your subscribers effortlessly
Top Features:
- AI-powered Subject Line Tester
- Intuitive list and contact management
- Visual Automation Builder with Blueprints
- Machine Learning powered AB testing
What’s unique:
AI-powered features like the ability to A/B test automated emails and subject lines improvements before sending a campaign.
Pricing:
Pricing starts at $9/month and goes up depending on subscriber count. For pricing details, please refer here – https://automizy.com/pricing/
Category – Webinar Software
7 . Slack
When you are in business, communication is an important part, and plenty of corporate communication tools are there. Not to mention, Slack is slowly becoming one of the go-to software for corporate communication. It can add different channels that are primarily topic-based. Along with that, it has many handy features like status symbols to show what you are doing without typing long phrases or call. As a result, Slack has become one of the more versatile communication methods.
Along with it, Slack has a video call facility and screen sharing options. Most importantly, you can freely download and use Slack.
8 . Skype
When we talk about the webinar list, maybe without talking about Skype, the discussion remains incomplete. No doubt, Skype is a classic B2B software solution from Microsoft which allows you to make video or audio calls anywhere in the world, along with screen sharing and meeting recording options.
It’s generally free. However, for long-distance calls, you can buy Skype credit to complete your call.
Category -Relationship Management
9 . Cloze
If you wish to perform account-based marketing, then Cloze is a relationship management B2B software that allows you to see everything about your contacts in one place. Cloze can cover all in one shot like email, phone calls, scheduled meetings, notes, follow-up notifications, or customer profiles.
Cloze is designed so that it can learn about your important contacts and reminds you of the same to avoid any forget incident. Additionally, Cloze prompts you to keep in touch with your contacts and will provide you the proper context to do so automatically.
Cloze can do many things at a time like automatically keeping track of your email, phone calls, meetings, documents, Evernote, LinkedIn, Facebook, Twitter, and dozens of other services. Besides, it organizes all your contact, company, meeting, etc. It helps to make sure your contacts are always up-to-date.
For complete plans and pricing please refer here – https://www.cloze.com/app/pricing
Category – Customer journey automation
10 . Autopilot
Looking for lead generation and nurturing automated B2B software? Well, Autopilot is all in one to go. This visual marketing automation tool makes it easy to design personalized customer experiences to capture and convert.
Autopilot allows users to:
- Customize journeys based on audience behavior.
- Generate reports about customer journey progress and more.
- Build workflows to send messages through multiple channels automatically.
With its drag-and-drop interface, you can automate workflows and personalized messages. The tool also includes features like measuring campaign ROI and optimizing the revenue funnel depending on real-time performance. Another important feature of this tool is its capability to integrate with other popular platforms like Slack, Salesforce, Twilio, Zapier, etc.
For plans and pricing please refer – https://www.autopilothq.com/pricing
Final words:
To conclude, before go into any B2B software, analyze what you want and how your selected tool can surf your purpose. Do not download or purchase any software that you stop using just because it doesn’t meet your needs at a later point in time. Research and examine your options from software as well as business perspectives.