By 2021 the internet is overemphasized with almost 1.5 billion websites. Hence, UI/UX design is an important arena that we must look into this year,2022. It is the user experience through which a customer perceives a brand. So, as a designer, you must be creative enough to convert your visitors into your customer. Interestingly, 94% of impression depends on the website design which ultimately decides the traffic and conversion of a brand. It is not the usefulness of your product or website that will decide its effectiveness of it, a poor design is enough to ruin your effort.

So, the first thing you must be aware of is the trends in design to gain traction. To make your UX look and feel awesome you need to have an eye on fresh design trends.

Let’s now have an idea of UI/UX design trends that are going to dominate 2022.

Related post – How to do Mobile App design -UX and UI design fundamentals

1. Mobile friendly version

According to We Are Social, 5.22 billion people use mobile phones in 2021 — that is roughly 66% of the world’s population. Since January 2020, this is an almost 1.8% growth of mobile users. According to App Annie, Android users spend more than 4 hours a day on their phones. In 2020, the Android crowd spent more than 3.5 trillion hours surfing the web. It seems that in 2022 an app for your product will be the next must-have thing. This also you can find from analytical data. For example, if a good percentage of users visit your website from mobile devices. You need to make a mobile application that helps you manage business processes. Nowadays, apps like these make it possible for businesses to perform more and more complex and varied tasks. Make repetitive daily operations and document management faster. Create algorithms that can help with complex decisions. Monitor how and what your personnel is doing. You need to think about what new business opportunities a mobile app can provide you. E.g., with the pandemic around, many people turn to health and fitness apps to exercise at home.

Besides mobile apps, your websites must be responsive so that the site can be adjusted to any screen. As for applications, they must be saved and written for many mobile platforms: Android, IOS, Windows, etc. There is also one small trend that will stay in 2022. It’s that the apps have become more similar to each other. At the same time, they preserve some level of uniqueness.

According to some designers, a frond-end-driven web experience is a great opportunity in 2022.

2. 3D trend

The craze for 3D graphics and animation is here for a long time. Moreover, it is predicted that 3D graphics will become more diverse, and inclusive in 2022. More and more designers are integrating 3D in their websites and landing pages. Realistic 3D shapes combined with movement are always striking when compared to classic animation.

3. Its more about storytelling and not scrolling

Most users find scrolling boring. In present time storytelling is the way to grab attention both on a page and in an app. Scrollytelling is activated when a user scrolls down, hence its name. No clicks, no hassle of choice, no pop-ups. It seems that you stay in one place, but by scrolling, the story on the screen unfolds. This requires not only designers to create cool visuals.

4. Users prefer data

Facts are always better than adjectives. Abstract information is not reliable whereas facts are. But if you have a lot of data you want to share, you need to make it not just simple, but also entertaining. Visualization of data helps to convey the right message in an engaging way. It’s also directly connected with storytelling. A reader can quickly notice the conclusion to which the author is trying to lead with the help of the picture. And given the huge amount of data people consume these days, numbers that aren’t just scattered around in chaos make a difference. Here are some of the options through which you can represent data:

• Charts and graphs
• Illustrations (including illustrations with handwritten phrases)
• Static infographics
• Interactive infographics

5. More Animation

User immersion and their experience are two critical factors that companies are stressing these days. So, they are using more and more animation on websites and in mobile applications to make content more interesting and fun. Animation is an important web design trend for 2022. Next year, your product will most probably look unfinished and bland without it. Here also we are finding a mixed style of animation that is gaining more and more popularity: a combination of stop-motion and 3D, 2D, and 3D animation. Designers do it to obtain unusual stylistic solutions, as well as to improve the quality of the final product.

In 2022, motion design will be an important and well-thought-out part of brand positioning in the market. Think of a new visual identity for a company — the animated identity.

6. Explainer videos

Animated explanation is not a new thing and is in the place for a few years. Explainer videos clearly show where to click or what the company’s project is about. Ordinary videos can’t show things that don’t exist. In animation, on the contrary, everything you can imagine, you can draw. In recruiting or commercial videos, users prefer to watch drawn characters rather than abstract shapes or items. Drawn characters can evoke friendship and compassion just as much as living people.

7. Microinteractions

Microinteractions are small interface changes that help users navigate a website or an app. Usually, these are visual or sound effects that prompt the user: they show what happened, what action will lead to, what needs to be done next. A significant part of microinteractions is the colors. This should be meaningful enough for the elements of the interface. Microinteractions should help navigate pages or apps, and explain their functionality. Also, it would effortlessly introduce new users to them. One of the most important aspects is to speed up and simplify previously lengthy procedures to achieve a specific action.

8. Animated logos

Animated logos seem to be useful for online business. Here are the marketing advantages of animated logos –

• They attract attention. This means they contribute to brand awareness.
• They help improve SEO. It just so happens that Google gives preference to dynamic content, and pages with moving graphics attract the audience faster.
• They look good on mobile devices. Catchy animation looks more interesting than a static logo.
• The main thing is that they demonstrate history. The idea behind a static logo is being developed in animation. Thanks to this, in a few seconds, you can show both the mission of the brand and even its values!

9. Neomorphism

Neomorphism is gaining popularity for its subtle yet innovative look. In this case, when a user makes a selection an element protrudes from the screen. It is a combination of skeuomorphism and flat design. In neomorphism a designer uses solid colors, blends contrast effectively and uses shadows.

10. Air gesture control

It is a new mobile design trend that uses gestures for action. This change comes into the picture with more use of touch screens. With air gesture control without using a touch screen, you can make things happen on the phone by waving your hands or pinching your fingers.

 11. Voice User interface (VUI)

A voice-activated interface allows users to interact with UI with the help of voice commands. This is a revolution of UI exploded by the use of Alexa, Siri, and Google assistance. This will continue to cause ripples in UI/UX design.

12. Design for speed

We are in the 5G era. This demands a more enhanced UI experience with faster page loading speed. Increasing design elements in the page mean more loading time. So, designers must add only those elements which are needed for business.